Sign ordinance interpretation for back-to-back billboards
Bossier City
Summary
How the city counts square footage on double-sided billboards decides who can build LED signs and where. The board kept the stricter reading, but even billboard industry voices said the rule needs clarifying so it applies the same to everyone.
At a glance
- Total mentions
- 1
- Last 30 days
- 0
Last discussed May 18, 2026.
Impact analysis
Bass says he's already spent his own money buying three billboards he'd have to tear down to comply — costs that could be wasted depending on how this plays out.
The ruling keeps the existing rules in place for now, which city staff says ensures uniform treatment of all sign applications.
Bass says he's being treated differently than competitors like Lamar, who he says got similar signs approved nearby.
Mentions & discussions (1)
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